Graphic of a tent with text Cultivating Profits Farmers Market Benchmarks

Gain insights for higher profits, happier customers, and smoother operations!

Farmers Market Benchmark Training Webinar Watch Party

Thursday, February 20, 2025, 11:30 AM - 1:00 PM

CCE Broome County, the Farmers Market Federation of NY, and CCE offices across the state invite farmers market vendors to join for an interactive discussion on how to use benchmarks and the data gathered from a statewide survey in summer 2024 to inform pricing and marketing strategies at farmers markets to increase profitability in the 2025 market season.

Presenters will give an overview of what a benchmark is and how it can be used in decision-making as it relates to farmers market sales. Then participants will be invited to pair their own data from the 2024 market season and recommendations from the statewide data gathered in interactive, local, facilitated discussions. These discussions will be focused on strategies and recommendations that direct marketing farmers can use to increase their profitability at farmers markets in the upcoming season. Producers selling fruits, vegetables, proteins, eggs, baked goods, maple syrup, honey, and horticultural crops will find use in attending.

CCE Tompkins County is hosting a webinar watch-along session at our offices alongside others in the Finger Lakes & Central NY Region. Join us to connect with other locals for facilitated discussions. There is no cost to attend thanks to generous support from the Northeast Center for Risk Management Education.